Throughout the week, the participants had the opportunity to visit the following venues:
  • Merkur Spiel-Arena
  • Schalke 04, Veltins Arena
  • Borussia Dortmund, Signal Iduna Park
  • German Football Museum
The session, entitled ‘Stadiums and operations management’, was managed by Olivier Monna, head of training department of the Centre for the Law and Economics of Sport (CDES) at the University of Limoges in France.
The main objectives of the session were to understand and experience the operational management of a high-profile club competition match; to analyse the operational roles of stadium managers; to introduce stadium policies in different countries, economic issues and the role of stakeholders; to show the impact that the overall organisation of sport can have on stadiums through a national association’s development policy; demonstrate the role and importance of a stadium for the development of a club; to present stadiums as profit centres and provide examples of different business models.
Over the five-day session, the UEFA MIP group welcomed speakers, such as Anya Schillumeit (commercial operations manager at UEFA), Alex Higgins (football operations manager at UEFA), Mark Fenwick (architect and co-founder at RFA Fenwick Ibarren Architects), Aymeric Magne (director of global event at Disneyland Paris), Martin Murphy (chief executive at Aviva Stadium), Pietro Chiabrera (football operations manager at UEFA), Stuart Dykes (head of supporter liaison officer development at SD Europe), Sven Müller (creative business consultant and consultative sales expert, Lagardère PLUS Germany), Carsten Cramer (managing director at Borussia Dortmund), Sebastian Kehl (head of professional football at Borussia Dortmund), Joost de Wit (chief executive officer at Vitesse Arnhem), etc.
The seventh and final session of the UEFA MIP II will take place in New York from 1 to 5 April 2019 and will be dedicated to North American leagues and clubs.
Presentation of “Borussia Dortmund’s marketing plan”, by Carsten Cramer, managing director, Borussia Dortmund
The UEFA MIP II participants at Borussia Dortmund.
Testimony of Sebastian Kehl, head of professional football, Borussia Dortmund & former participant of UEFA MIP I.
On Thursday, the group played futsal.
“Why a professional club wants to become the owner of its stadium: the example of Vitesse Arnhem and Gelredome”,
Joost de Wit, chief executive officer, Vitesse Arnhem.
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