The seventh and last session of the UEFA MIP II programme entitled the North American leagues and clubs, took place in New York, from 1 to 5 April 2019. The session was directed by Francesc Solanellas, Professor of sport management at INEFC and Didier Primault, General Manager, CDES
The main objectives of this week were:
  • To complement the European perspective with a very different but still prosperous model.
  • To describe the economic and regulatory structure used to achieve competitive balance and financial stability.
  • To explain the key factors in the success of US leagues and clubs.
  • To understand the importance of the collective bargaining agreement (CBA) in the US major league.
  • To observe the place of former players as managers in the US league system.
During this week, UEFA MIP II participants had the opportunity to attend the presentations in the following locations across New York:
  • Major League Soccer (MLS)
  • National Basketball Association (NBA)
  • Major League Baseball (MLB)
  • St. John’s University
  • R/GA
Participants could learn more about another sports model with its own history and culture and carry out an in-depth analysis of the specificities of the four major North American professional sport leagues and clubs, thanks to the various experts who were present during this week, such as:
  • Mark Abbot, president and deputy commissioner, MLS
  • Sunil Gulati, Past president, U.S. Soccer Federation
  • Mark Tatum, deputy commissioner, NBA
  • Rob Strickland, former professional basketball player, NBA
  • Nazr Mohammed, former professional basketball player, NBA
  • Vanish Grover, counsel, labor relations, MLB
  • Ethan Orlinsky, senior vice president, legal business and club affairs, MLB
  • Xavier O’Callaghan, managing director americas, FCB (New York office)
  • Glenn Gerstner, senior associate dean for faculty, associate professor of sport management, St. John’s University
  • Tim Katt, managing director, R/GA Global Sports Venture Studio
  • The session began at the MLS, to present the organisational structure of MLS, explain its development, present the specific position of MLS inside the Football environment and illustrate the different skills needed as a manager in the USA.
  • On Tuesday, the participants had the opportunity to discover the organisational structure of the NBA and the key challenges, to understand the main regulatory tools of the NBA, to introduce player development strategy and NBA’s international development strategy.
  • Wednesday took place at MLB, where speakers introduced players’ unions and collective negotiation and presented MLB’s organisational structure and development plan, marketing and communications strategy. Besides, they explained the international strategy of a big European soccer club and to analyse the main aspects of professional sports in the USA from a historical and sociological point of view.
  • The next day was intended to present sport department in US University and to discover the different tools used in America to promote gender equality and to fight against discrimination. It was also meant to show some development regarding innovation in sport.
  • Finally, the objective of the last day was to better understand what is innovation, the relationships between innovation actors like R/GA and sports organisations like UEFA and why is it key/crucial for sports organisations today & to introduce some elements of NFL system.
Viva Voce of UEFA MIP II will take place in Madrid from 30 May to 1 June 2019.
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